A conversion audit that finds the friction losing you signups
Traffic without conversions is wasted spend. WebGrowthSignal's conversion audit applies CRO heuristics to your CTA visibility and placement, mobile viewport, page speed, lead-capture forms, trust and social proof, and persuasion signals like pricing and urgency — pinpointing exactly where visitors hesitate — and turns it into a Conversion Score, a ranked fix list and an AI insight.
What Conversion Audit covers
- CTA presence & above-the-fold placement
- Mobile viewport (responsive readiness)
- Page speed
- Lead-capture forms
- Social proof (testimonials, reviews, ratings, 'trusted by')
- Trust signals (guarantees, secure checkout, no credit card)
- Pricing visibility
- Visible contact options
- Urgency & scarcity cues
- AI conversion insight
Why teams use it
CTA and form friction, spotted
We flag the signup button that sits too low on mobile, whether a lead-capture form even exists, and the load speed that's costing you conversions.
Trust & persuasion, not just layout
The audit checks for social proof (testimonials, reviews, ratings), trust signals (guarantees, secure checkout, 'no credit card') and clarity cues like visible pricing and contact — the reassurance that tips hesitant visitors into converting.
A score you can move, plus an AI insight
Every issue rolls into a Conversion Score with a ranked fix list, and AI adds one specific, page-aware improvement — so you know exactly what to change next.
Conversion Audit — frequently asked questions
- What does a conversion audit check?
- It scores CTA visibility and above-the-fold placement, mobile viewport, page speed, lead-capture forms, social proof (testimonials/reviews/ratings/'trusted by'), trust signals (guarantees, secure checkout, no-credit-card), pricing visibility, visible contact options and urgency cues — then adds an AI conversion insight.
- How is this different from A/B testing?
- The conversion audit tells you what to fix; A/B testing proves which fix wins. Use the audit to find friction, then WebGrowthSignal's A/B testing to validate the change with statistical significance.
- Do I need to install anything for the conversion audit?
- No — the conversion audit runs from your URL in the cloud. Adding the cookieless pixel unlocks heatmaps and real behaviour data to back up the heuristics.
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