AI SEO: can ChatGPT, Perplexity and Claude actually read you?
Search is splitting in two. People still Google — but they also ask an assistant, and the assistant answers from the handful of sources it can read, understand and trust. WebGrowthSignal audits your site the way an answer engine sees it: whether the AI crawlers are even allowed in, whether your pages answer questions in extractable form, and whether your entity data tells a model who you are. It scores that as an AI Visibility Score and generates the deliverables to fix it.
What AI SEO covers
- AI crawler access — GPTBot, ClaudeBot, PerplexityBot, Google-Extended and more
- robots.txt rules that silently block answer engines
- Live bot-fetch check (does the page actually serve to a crawler?)
- llms.txt presence — and a generated draft if you don't have one
- Answerability probe — would a model cite this page?
- Readability & extractability of your key pages
- Entity schema (Organization / FAQPage JSON-LD) generation
- AI Visibility Score, tracked over time
- AI-written report explaining what to change
Why teams use it
Find out you're blocked — before it costs you
Plenty of sites quietly disallow GPTBot or Google-Extended in robots.txt and have no idea. If the crawler can't fetch you, no amount of good content gets you cited. We check the rules and the live fetch.
Citable, not just crawlable
Answer engines quote sources that answer a question cleanly. We probe whether your pages are actually extractable and answerable — and tell you which ones aren't, and why.
Deliverables, not just a diagnosis
It generates your llms.txt and your Organization / FAQPage JSON-LD, ready to copy or download. The fix ships with the finding.
AI SEO — frequently asked questions
- What is AI SEO?
- AI SEO is optimising to be read, understood and cited by AI answer engines — ChatGPT, Perplexity, Claude, Google's AI overviews — rather than only ranking in a list of blue links. It covers crawler access, extractable answers, and entity data that tells a model who you are and what you do.
- How is AI SEO different from traditional SEO?
- Traditional SEO competes for a position on a results page. AI SEO competes to be the source an assistant quotes in its answer. The overlap is real — clean structure and good content help both — but the specifics differ: AI crawlers are separate bots you can accidentally block in robots.txt, and answer engines favour content they can extract a direct answer from.
- What is llms.txt and do I need one?
- llms.txt is an emerging convention: a plain-text file at your root that tells a language model what your site is and points it at your most important pages. It isn't yet universally honoured, but it is cheap to publish and costs nothing to be early — so WebGrowthSignal generates a draft from your actual pages.
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